☠️ Ernesto Jara

Regularly review and refine your AI's performance against the defined goals. As the AI learns and adapts, its outputs may drift from the original objectives. By monitoring and adjusting the AI's parameters based on how well it's meeting the SMART goals, you can ensure it stays on track and continues to deliver value. This iterative process of setting goals, delegating tasks, evaluating performance, and refining the AI's configuration is key to successful AI delegation.

As you continuously learn and upskill, consider sharing your knowledge with others in your organization or industry. By becoming a thought leader and mentor, you can contribute to the collective growth of your field while also building your personal brand. This can lead to new opportunities for collaboration, innovation, and career advancement. Moreover, teaching others can deepen your own understanding and help you identify areas for further learning and improvement. That's why people say that the ones that learn the most are the ones that teach.

When creating multimedia content, consider accessibility to ensure that all members of your audience can engage with it. This includes providing captions for videos, transcripts for podcasts, and alt text for images. By making your content accessible, you not only demonstrate inclusivity and empathy but also expand your potential audience. Moreover, accessible content often improves SEO, as search engines can better understand and index your multimedia elements.

The main issue here is Empathy, something every marketer should have. Empathy goes beyond understanding your audience's needs and preferences; it's about connecting with them on an emotional level. By putting yourself in their shoes and considering their struggles, aspirations, and motivations, you can create content that resonates deeply. Empathetic content not only informs but also inspires, supports, and builds genuine relationships with your audience. When your audience feels understood and valued, they are more likely to engage, trust, and remain loyal to your brand.

Analyzing data can not only assist in evaluating the existing content. It can also provide insights for creating tailored and targeted content for your audience. By categorizing your audience by demographics, behavior, and interests, you can customize your content to better connect with particular segments. Furthermore, through the integration of data from various sources like website analytics, social media metrics, and customer feedback, you can obtain a more thorough insight into the desires and preferences of your audience. This comprehensive perspective can assist in pinpointing deficiencies in your content plan and areas for enhancement.

Enfocarte en SEO te separará de inmediato del resto, ya que es es una disciplina clave pero que la mayoría ignora porque es poco sexy. Crear contenido que aporte a la estrategia de SEO de la organización en el corto y el largo plazo es un arma secreta que sólo los mejores marketers usan. Como dicen por ahí, es un "low hanging fruit".